Our Ethos
ROOTED IN CORE VALUES
Everything we do at CoinCoffee™ is built on our core values: Faith, Family, Trust, Compassion, Growth, Health & Wellness, and Extreme Ownership.
We don’t just collaborate with creators—we align with those who live out these values. From product to partnership, these principles guide how we show up, who we work with, and what we build together.
CREATOR-LED BRANDS
We created Collab-it to restore what traditional commodity goods often lack—trust, transparency, collaboration, connection and shared equity.
Too often, creators are treated like ad channels—not co-builders. Collab-it flips the script—giving creators direct access to CPG with creative control, clear terms, and an industry-leading 20%+ royalty on every sale.
COMMUNITY TO COMMERCE
We turn stories into product, and followers into loyal customers. Every bag of coffee or tea becomes a piece of the creator’s brand—crafted with care, powered by story, and designed to spark connection beyond the scroll. This is what creator-led commerce should tastes and feel like.



